Looks like Apple just got into the search business.  Siri, a mobile assistant, is designed to make it easy to find just about anything while running around town.  By no means is this a search take-all strategy, but Apple’s toe is definitely in the water.

Put Apple’s recent claims that they’re the biggest mobile device company in the world with their ARM CPU technology buys, app purchases, and that honking huge datacenter in North Carolina, and it’s pretty obvious the company’s forward momentum is all about controlling nothing less than the future of everything untethered.