In this article Jim Goldman offers some interesting tidbits provided to him on the DL, including these highlights:
- Steve Jobs “hates” Google CEO and former Apple board member Eric Schmidt (hard to believe this one, honestly)
- Apple wants Microsoft’s Bing search API because they don’t want to build search in house
- Apple will use Bing’s search API alongside their own ad system, which came in part from their recent Quattro Wireless acquisition
Goldman goes on to say he believes Apple will actually build their own search system because they feel they need nothing less than what Google’s already built to control the Internet ecosystem running inside their hardware and operating systems.
I tend to believe Goldman’s right in the long term. Since this capability takes years to build, Microsoft Bing is a great stopgap that gets them off the Google train while they still command an amazing lead on the industrial design front, where no one – especially Google – even comes close to touching them.